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GET INSPIRED ✷

PALAZZO DONNAMARIA (AIRBNB)

Creative Direction | Brand Design | Website Design | Photography

The client requested comprehensive branding for their new business venture: an Airbnb property located in the South of Italy. As a family-owned business, they wanted the logo to reflect personal touches, capturing their unique identity. The desired aesthetic was traditional, elegant, and simple. Along with the complete branding suite, the client also asked for a fully designed website and a professional photoshoot of the property. You can explore the full live website here.

ABOUT THE PROJECT

As a branding specialist, I don’t adhere to a specific style; instead, I excel at replicating and adapting to the desired styles of my clients. While many of my clients typically lean towards a more edgy and modern aesthetic, this particular branding request was different. Despite the contrast in style, the client was extremely pleased with the final result. One of the key challenges was incorporating very specific elements that reflected their family and history, which I did in subtle ways throughout the logo. Ultimately, my goal was to create a timeless brand with a cohesive look, seamlessly integrating everything from the branding to the photos of the property.

MY APPROACH